Since 2016 Aliansce Sonae has had a partnership with Instituto Reação, a nonprofit organization that promotes human development and social inclusion through sports and education. The partnership provides for educational and recreational actions at the group’s shopping malls.
Instituto Reação was conceived by the judo wrestler and Olympic medal winner in Athens, Flávio Canto, and uses judo as a tool for education and social transformation. More than 2 thousand children and adolescents over four years old were benefited in nine centers in Rio de Janeiro and Cuiabá.