Aliansce Sonae Innovation: Data Analytics
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Data Analytics

Data-based strategic management.

We, at Aliansce Sonae, understand that technology is not only a support for the processes but adds real value to the business. Our function is to connect the stores and consumers and offer the best mix in each area, which requires planning and data-based decisions.

Data Analytics is a single and complete collection of data essential for the analysis of our customers’ purchase patterns and recurrence and complies with the LGPD (the Brazilian General Data Protection Act).

Predictive analysis for an effective planning.

With Data Analytics, the identification of opportunities, comprehension of behavior patterns, and proposal of adjustments in the product mix to meet the public demand in the region become possible, having a positive impact on the tenants’ business.

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