Iara is Aliansce Sonae’s artificial intelligence, a super-app that helps in two aspects: business planning and customer service.
Iara allows shopping malls managers to follow, in the palm of their hands, sales performance and visitors’ flow, and to make questions via text or voice (with natural language) to obtain predictive insights from the data available. Thus, it becomes possible to identify trends, propose the online offering of new products, and enhance the tenant’s business.
Iara is also available for final consumers: it is Aliansce Sonae digital consultant and can be found on the websites of each shopping mall. With simple and pleasant communication and in an efficient and practical manner, it answers questions regarding stores and services, receives complaints and suggestions, gives information about events and attractions.