Aliansce Sonae Innovation: PEG logistic hub
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The first logistic hub in the shopping mall industry.

PEG is a milestone in Aliansce Sonae’s “figital” strategy; it is intended to appreciate the establishment of the consumer’s journey to develop adequate solutions to meet their demands inside and outside the shopping mall.

Foto da fachada do PEG no PDP

Convenient product purchase, change and return

The hub connects platforms used for product sales and pick-up and integrates the physical and digital environments of both the shopping mall and the tenants. In this ecosystem, there is an exclusive location with drive-thru systems or intelligent lockers (with no parking fees) where customers can withdraw their online purchases in a fast way and without any physical contact.

PEG also provides reverse logistics with fitting rooms, where customers may try on the products purchased online and change or return them, if necessary.

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