Aliansce Sonae Sponsorship: Museu de Arte Moderna (MAM)
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Museu de Arte Moderna – MAM

Dissemination of access to art.

Aliansce Sonae sponsors Museu de Arte Moderna in Rio de Janeiro, through the project MAM Rio 3D, an initiative that carries to the virtual environment the Museum’s collection and temporary exhibitions and can be accessed by any person throughout the Country.

The initiative, besides allowing a large number of people to see the exhibitions and access expanded audio and video content offers a deep dive into the architecture, objects, and history of MAM Rio. This type of virtual experience gives people all over the world the opportunity to access the content offered by the museum.

Fachada do Museu de Arte Moderna do Rio de Janeiro

Innovation to inspire creativity.

Investing in culture is one of Aliansce Sonae’s pillars. Aliansce Sonae decided to sponsor the project not only due to the importance of MAM to the city of Rio de Janeiro but also for its innovative nature. The company believes in the transformative power of art and in the use of technology to expand the influence of good initiatives.

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